“Snapchat is a creative platform and it lets us be able to communicate with each other and to transmit ideas. It’s so exciting to see the lenses come to life. Hundreds of people can be doing this at one time. Thousands! I can’t wait to see all the creativity that comes from this. And I can imagine what they are gonna do next.”
source: “Jeff Koons x Snapchat” and “Louis Vuitton – Masters – a collaboration with with Jeff Koons”