Ken Denman

“Go to all the places where consumers are consuming product, content, media, the consumer experience wherever, and be able to understand what they like or what they don’t like fast enough so that product developers could interact and really give us what we want.”

“There is no real value in the information of any single individual, but it is very valuable to know how large groups of people react to content and medias.”

source: “Affective Computing_ The Power of Emotion Analytics”